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Leo Burnett – Big pencil. Big Web site


I have to applaud Leo Burnett. They are the first major agency to understand that a Web site can be a window into an agency’s culture and can showcase for their creativity. For years I have railed against the endless string of forgettable agency sites that are nothing more than a mission statement and an endless line of postage stamp sized images. The site uses their agency icon of the big black pencil as the heart of the interface and it is effortless fun using it to explore the site.

http://www.leoburnett.ca

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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