For years now there has been a raging debate between the interactive design community and usability experts. Design vs. usabliity. Art vs. engineering. Creative expression vs. standards.
The visual design is the immediately visible part of the web site and helps craft the customers interaction with the clients brand. But on the other hand what does it matter how wonderful a design is if it fails at the goals for which it was created?
The best and most successful sites are found when the design and usability are blended together to focus on the whole user experience. For interactive to finally be seen as a equal to print and broadcast the medium needs to embrace a user focused design strategy and not always focus on the latest technology or production techniques.
The legendary architect Frank Lloyd Wright said it best “Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union”.