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Creativity vs usability

For years now there has been a raging debate between the interactive design community and usability experts. Design vs. usabliity. Art vs. engineering. Creative expression vs. standards.

The visual design is the immediately visible part of the web site and helps craft the customers interaction with the clients brand. But on the other hand what does it matter how wonderful a design is if it fails at the goals for which it was created?

The best and most successful sites are found when the design and usability are blended together to focus on the whole user experience. For interactive to finally be seen as a equal to print and broadcast the medium needs to embrace a user focused design strategy and not always focus on the latest technology or production techniques.

The legendary architect Frank Lloyd Wright said it best “Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union”.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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