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Hunt for a free Volvo XC90

Volvo has launched a new microsite to support a promotion call “The Hunt” done in conjunction with the release of the new Pirates of the Caribbean movie. Volvo does a nice job of creating an integrated campaign that uses TV and print to drive people to the microsite. The downfall is the URL tagged on the end of the commercials is an extension of the main Volvo US site and is almost impossible to remember. It could have really benefited from a unique URL as we know that only 20% of people can remember a combination URL with an extension. The promotion gives you a chance to win a free Volvo SUV but the catch is you have to go into a Volvo dealer to get a treasure map that has a code you need to enter into the site for your entry.

Check out The Hunt

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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