Mini Cooper UK has launched aveaword.com (that’s translates to “have a word” in American English) to try and get more men to drive Mini’s. After the 3D animated intro you fill out a series of questions about one of your male friends including their name, love life and hobbies. The answers to these questions are used to create a custom video clip narrated by a guy who looks like a soccer hooligan in a suit. The fun comes as you try the various combinations of answers and see how it effects the video. It is fun to change the questions and see how it effects the video before sending it off to your friend. I’m 6’4″ so you can send me all the funny macho e-mails you want but there is still no way I am fitting in one.
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