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Macho Mini Coopers from across the pond


Mini Cooper UK has launched aveaword.com (that’s translates to “have a word” in American English) to try and get more men to drive Mini’s. After the 3D animated intro you fill out a series of questions about one of your male friends including their name, love life and hobbies. The answers to these questions are used to create a custom video clip narrated by a guy who looks like a soccer hooligan in a suit. The fun comes as you try the various combinations of answers and see how it effects the video. It is fun to change the questions and see how it effects the video before sending it off to your friend. I’m 6’4″ so you can send me all the funny macho e-mails you want but there is still no way I am fitting in one.

aveaword.com

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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