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Primitive premium ice cream?

Like when KFC tried to sell people on the fact that fried chicken was good for you, I think this is a case of a brand stretching a little too far. The print ads in this campaign are much more impactful and believable than the website as it stays with one large simple headline. The web site makes it sound like there is a team of archaeologists on a dig somewhere in South America sifting through 2,500 years of history to “unearth the ancient originals of chocolate”. Maybe that is what has been holding up the fourth Indiana Jones movie.

Haagen Dazs Mayan Chocolate

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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