The Las Vegas Tourism Web site has a new microsite that lets you “Be Anyone in Las Vegas”. You create your own Vegas persona complete with back story, business card, 800 number and web site by deciding how much smoothness, style, bravery, attitude and creativity you will have. Pick a name and city of origin and you are off and running. The site decides your persona based on the attributes you chose. It is fun to try out different combinations and see who can become.
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