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The Las Vegas Tourism Web site has a new microsite that lets you “Be Anyone in Las Vegas”. You create your own Vegas persona complete with back story, business card, 800 number and web site by deciding how much smoothness, style, bravery, attitude and creativity you will have. Pick a name and city of origin and you are off and running. The site decides your persona based on the attributes you chose. It is fun to try out different combinations and see who can become.

Create your own Vegas identity

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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