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Great Pepsi Guerilla


I am a huge fan of finding ways to use technology to further the impact of traditional mediums like outdoor and print. BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer. Very cool stuff.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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