Connect
To Top

Subservient Chicken Jr.


WeeMCee.com is the latest microsite from Burger King which surfaced this week. The site was done by Campbell Mithun in Minneapolis who does BK’s kids’ advertising.

WeeMCee.com is a plastic hand puppet that dances around to different music tracks you select from a short list of choices and has the production value of a student portfolio project. Even if you can overlook that problem then you find the interaction on the site to be non-existent.

You can’t help but draw a comparison to Subservient Chicken and that is a whole other issue with me. The best I can say about that grossly over exalted site is that it was an idea that could only be done online but let’s cut the crap about how it redefined online advertising. Great online advertising has to be a balance between a unique creative vision that resonates with consumers but also has the commercial responsibility that these ads have to produce results. Subservient Chicken produced a lot of great press for Crispin Porter but for weeks no one knew it was for Burger King and you can see by their plummeting financials that it damn sure didn’t help them sell any more chicken sandwiches.

So while WeeMCee lacks the production value and entertaining interaction found in Subservient Chicken, it is sure to follow in it’s footsteps when it comes to the BK brand and sales figures.

3 Comments

  1. sdevoe

    July 18, 2006 at 8:29 am

    I am pretty sure this site was developed for the under 10 set. Thus, it has the approporiate interaction for that cognitive stage. What do you have against a site that just seeks to entertain and not necessarily re-program all minivans’ GPS systems to the local BK?

  2. burg007

    July 18, 2006 at 8:46 am

    There’s nothing wrong with dancing. But you don’t make me feel like dancing.

  3. cathrine

    July 19, 2006 at 11:49 am

    “while WeeMCee lacks the production value and entertaining interaction found in Subservient Chicken”

    You honestly think that Subservient Chicken has production value and entertaining interaction?

    The video of SC is not only of poor quality, it is slow and looks as though it drops frames. I have to say that weemcee is far more entertaining and better quality overall.

    The audience that it seems to be intended for are kids. I know that my kids enjoyed the experience. I really dont think you know what you are talking about.

    enough said, stellar work in my opinion.

You must be logged in to post a comment Login

Leave a Reply

More in Design & user experience

Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

Follow Me On Instagram

 Thanks to @the_villainess for an amazing work in progress shot of the soon to be crown jewel of our collect - a huge (8' wide) commission from @tristaneaton based on the lives of @thechiclibrary and I. Can't thank him enough knowing how busy he is and I'm SO F*CKING EXCITED!!! #streetart #streetartist #streetartnyc #streetartofficial #tristaneaton #tristaneatonart #tristaneatonmural  @visionaireworld X @louisvuitton from back in the day when Kidrobot actually made art toys #louisvuitton #lv #kidrobot #visionaire #visionaireworld #monogram #louisvuittonmonogram #murakami #takashimurakami  Got a vintage @huckgee Skullleader as a new addition to the collection #urbanvinyl #huckgee #mech #robotech #robot  @thechiclibrary in full effect at New York Fashion week for the photographers tonight in @ika_editions @blackscale and @tomford #nyfw #newyorkfashionweek  Forgot to mention I got to see @huckgee new Skullhead mech work in progress which I think is one of the best pieces he has ever done. I already put in dibs on at least one. #huckgee #huckgeeskullhead #urbanvinyl
 Extremely honored to have been chosen by @ghoshal and @erondu to join 25 design leaders from AirBnB, Uber, Facebook, Slack, Google Ventures, IDEO and more for High Resolution, a 25 episode video series on design. Look for my episode focusing on creativity and leadership coming soon. @highrespodcast #creativity #leadership #design #podcast  Spent the morning with @the_chris_buck new book Uneasy which is a fantastic look at the work of one of the most creative people I know. Get your copy at chrisbuckuneasy.com #chrisbuck #photography #photographer #portraitphotography #portrait #portraits  Some days I feel like I should wear this @huckgee armor to work. #huckgee #urbanvinyl #mech #armor #toy #kidrobot #dunny  If you listen to The #CrazyOne podcast you have @lukewessman to thank for it. He gave me the push to finally launch it and it was one of the best decisions I've ever made. He is a constant inspiration, someone who makes me want to be a better man and I always feel lucky to count him as one of my friends. Thanks for the support brother. #crazyones #lukewessman #tattooartist #lag #crazyone  @nychos under scaffolding in Haight Ashbury #streetart #streetartist #nychos #streetartofficial #streetartsf
 A pile of pugs and a @steelers blanket - what else do you need on a day off? #pug #pugs #pugsofinstagram #steelers #yinz #burghproud #herewegosteelers  FYI - it's pronounced 'art' not 'toy'. These @huckgee pieces are hand made and can take up to a year to produce. #huckgee #robotech #mech #robot #urbanvinyl  Happy Valentines Day to @thechiclibrary - love of my life fierce and true. #chic #nyfw #fashion #love  Because of Snowmaggeddon in NYC I'm having to do my meetings from home today and apparently everyone thinks they are a Creative Director in this house. #pug #pugsofinstagram #design #creativedirector #puglife #designer #dogismycopilot  @huckgee amazing work in progress #urbanvinyl #huckgeeskullhead #huckgee

Copyright © 2015 Stephen Gates