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Maximum MGM Grand

The MGM Grand hotel is Las Vegas recently redesigned and relaunched their web site and it finally brings well designed and engaging site to a Vegas hotel. I have always been shocked that they spend billions on sprawling Las Vegas casinos but they have some of the most boring and poorly designed sites in the hotel industry. I do know some who like the site for the Wynn Las Vegas but for me the load time is far too long for the static photo content and there has to be a better solution than the dual scrolling nav.

The major enhancement to the MGM Grand site is the “Maximum Vegas” video tour of the property. They clearly spent a lot of money to shoot the video and add the post production effects. I like the unique circular interface you can use to control the video and move to different sections of the hotel. After the video the rest of the site is a bit of a let down as you don’t find anything else that is even close to that interactive or engaging. The content tier pages also have a curiously large image header which servers no content or design purpose and adds needless height to the page. Hopefully this new site will raise the bar on what consumers expect from Vegas sites and we will see even better things in the future.

MGM Grand – Maximum Vegas

1 Comment

  1. Gots

    August 5, 2006 at 6:36 am

    Thanks for putting our newest creation on your blog.

    Please drop me an email if you happen to be in Montreal.

    Martin Gauthier – Senior Partner, Diesel
    mgauthier@dieselmarketing.com

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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