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Roddick vs Pong

Ogilvy has created a new American Express campaign with tennis phenom Andy Roddick to promote their brand and the Rogers Cup. The campaign has Andy playing a match against the white bar from the classic Pong arcade game. The TV spot is funny and one of the better ones I can remember in the AmEx celebrity series.

You can then go online at where you can try and beat pong yourself. It is basically just a re-skin of the old pong you know and love but if you hit the “3” key you can play the game in 3D which is a nice twist. I did have some technical problems in Safari since I had to resize the window and reload the content before the vertical control kicked in.

This is one of the better integrated campaigns I have seen this year. Ogilvy let’s customers watch the TV and then step in to that world with the interactive.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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