Ogilvy has created a new American Express campaign with tennis phenom Andy Roddick to promote their brand and the Rogers Cup. The campaign has Andy playing a match against the white bar from the classic Pong arcade game. The TV spot is funny and one of the better ones I can remember in the AmEx celebrity series.
You can then go online at www.stoppong.ca where you can try and beat pong yourself. It is basically just a re-skin of the old pong you know and love but if you hit the “3” key you can play the game in 3D which is a nice twist. I did have some technical problems in Safari since I had to resize the window and reload the content before the vertical control kicked in.
This is one of the better integrated campaigns I have seen this year. Ogilvy let’s customers watch the TV and then step in to that world with the interactive.