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Cross media Gold Rush

It caught my attention today that Mark Burnett (the guy that created Survivor) and America Online launched an online only show today called “Gold Rush!”. The show is a series of less than five minute long episodes which will start airing September 12th and are designed to have viewers participate in a real-life treasure hunt that involves television, mobile and online. The show will only run only at goldrush.aol.com and will supposed to cause people to race to find $1,000,000 in gold hidden in the U.S. guided by clues that initially will be placed throughout AOL properties as AOL.com, AIM.com, Moviefone.com and MapQuest.com but are expected to appear in other media, like TV too. It is the first show I have ever seen like this and is a very interesting use of multiple mediums. We will see how it goes when it launches in a month and a half.

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