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Cross media Gold Rush

It caught my attention today that Mark Burnett (the guy that created Survivor) and America Online launched an online only show today called “Gold Rush!”. The show is a series of less than five minute long episodes which will start airing September 12th and are designed to have viewers participate in a real-life treasure hunt that involves television, mobile and online. The show will only run only at goldrush.aol.com and will supposed to cause people to race to find $1,000,000 in gold hidden in the U.S. guided by clues that initially will be placed throughout AOL properties as AOL.com, AIM.com, Moviefone.com and MapQuest.com but are expected to appear in other media, like TV too. It is the first show I have ever seen like this and is a very interesting use of multiple mediums. We will see how it goes when it launches in a month and a half.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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