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Sony Bravia paints the town

You probably remember this commercial from Sony for their Bravia TV. The thousands of bouncing super balls going through the streets of San Francisco was certainly memorable and was a unique take on their tagline of “colour like no other”.

I saw today that Sony and Fallon London are working on a second installment in Scotland with director Jonathan Glazer whose credits include music videos, commercial and the feature films Birth and Sexy Beast. This new commercial uses 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire to create and exploding raindow of paint. Check the site and crew’s blog during the making of the commercial.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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