You probably remember this commercial from Sony for their Bravia TV. The thousands of bouncing super balls going through the streets of San Francisco was certainly memorable and was a unique take on their tagline of “colour like no other”.
I saw today that Sony and Fallon London are working on a second installment in Scotland with director Jonathan Glazer whose credits include music videos, commercial and the feature films Birth and Sexy Beast. This new commercial uses 70,000 litres of paint, 358 single bottle bombs, 33 sextuple air cluster bombs, 22 Triple hung cluster bombs, 268 mortars, 33 Triple Mortars, 22 Double mortars, 358 meters of weld, 330 meters of steel pipe and 57 km of copper wire to create and exploding raindow of paint. Check the site and crew’s blog during the making of the commercial.