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How Edison are you?

My friends over at Firstborn Multimedia in New York City have launched a cool new site called How Edison Are You?. The site is for the Thomas Edison Innovation Foundation and is a showcase today’s modern day technology have their roots in his innovations. The site has an interesting and unique circular interface that is able to maintain good usability. I like the fact that they didn’t dumb down the interface and it is geared for someone who internet savvy. But is it just me or does the “E” logo in the middle of the interface look like a close relative of the Microsoft Internet Explorer logo?

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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