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Bold Moves from Ford

These days every communication that comes out of any major company is so overly polished and thought out that consumers have all become extreme skeptics. Came into sharp focus yet again for me today when I came across Bold Moves which is a new microsite from Ford. The site is a weekly updated video documentary series that takes you inside Ford as it attempts one of the largest corporate turnarounds in history. It is a sad state of affairs that these days it is an amazingly courageous initiative for ANY company to put out a large amount of content that feels real and meaningful and tries to engage consumers in a real dialogue. Only time will tell if they will keep this authenticity but it will be interesting to watch.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 Nice collaboration between @joeiurato and @rubin415 at @wellingcourtmuralproject #wellingtoncourtmurals #wellingtoncourtmuralproject #streetartnyc #streetartofficial #streetartist #streetart  Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  You can't miss the color and patterns of @davidjunelouf #bushwickcollective #bushwickstreetart #streetartnyc #streetartofficial #streetartist #streetart  I need to start collecting @findac because I LOVE his work every time I see it. #bushwickstreetart #streetartist #streetartofficial #streetartnyc #streetart #findac #bushwickstreetart #bushwickcollective  One more flashback to the @dface_official egg original hiding spot in the Lower East Side #dface #bigegghunt #bigegghuntny #streetart #streetartist #streetartofficial #streetartnyc
 Love this piece from Kaffeine at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Colorful piece from @joeiurato #streetartnyc #streetartofficial #streetartist #streetart #bushwickstreetart #bushwickcollective #thebushwickcollective #joeiurato  Also loved the work I found from @li_hill #streetart #streetartist #streetartofficial #streetartnyc #bushwickstreetart #bushwickcollective  Spent the morning @thebushwickcollective seeing what was new and good. The massive @dface_official was an easy place to start. #dface #streerart #streetartist #streetartnyc #bushwickstreetart #bushwickcollective  Flashback to the @dface_official #bigegghunt egg on display at Rockefeller Center in NYC. #dface #bigegghuntny #streetart #streetartist #streetartofficial #streetartnyc #easter #easteregg
 One more part of the Kraken mural from @beaustanton at @thebushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #thebushwickcollective #bushwickstreetart #bushwickcollective  Also went to Queens today to check out the @wellingcourtmuralproject which is small but has some great work from artists like @eelcovirus #streetart #streetartist #streetartofficial #streetartnyc #wellingtoncourtmuralproject #wellingtoncourtmurals  One of my two favorite new artists I saw today was @owendippie with his 'Radiant Madonna' with the Virgin Mary holding holding a Keith Haring child suggesting Hering is god. #bushwickcollective #streetartnyc #streetartofficial #streetartist #streetart #owendippie #owendippieart  Thanks to @invaderwashere for the postcard set from his show at @museeenherbe - I think this was literally the only thing I didn't have from the show. #invader #invaderwalls #spaceinvader #spaceinvaderparis #streerart #streetartist #streetartofficial  Happy Easter with our @dface_official egg from the NYC #bigegghunt - it's always great to see all the posts and love this piece gets today. #dface #streetart #streetartist #streetartofficial #streetartnyc #easter #easteregg #bigegghuntnyc #bigegghuntny

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