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Bold Moves from Ford

These days every communication that comes out of any major company is so overly polished and thought out that consumers have all become extreme skeptics. Came into sharp focus yet again for me today when I came across Bold Moves which is a new microsite from Ford. The site is a weekly updated video documentary series that takes you inside Ford as it attempts one of the largest corporate turnarounds in history. It is a sad state of affairs that these days it is an amazingly courageous initiative for ANY company to put out a large amount of content that feels real and meaningful and tries to engage consumers in a real dialogue. Only time will tell if they will keep this authenticity but it will be interesting to watch.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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