The rise of the iPod and other digital media has been sent the numbers of young people listening to the radio plummeting. Our friends across the pond at the BBC have not been immune to this problem as 25% of teenagers in the U.K. consume absolutely nothing from the BBC.
Agency Republic has launched a new site called MusicCubes which is a site that rather than just listen to streams of the shows, the listener can pick the content they want, play it when they want and access it when they want. Listeners go to radio1musicubes.co.uk and assemble cubes featuring specific genres of music into towers. The listener can then put their tower into their MySpace or Bebo and share them with their friends. The brilliance of this idea is that rather than expecting the consumer to come to them for content, the BBC is taking the music to the virtual spaces where people congregate.