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BBC1 launches MusicCubes

The rise of the iPod and other digital media has been sent the numbers of young people listening to the radio plummeting. Our friends across the pond at the BBC have not been immune to this problem as 25% of teenagers in the U.K. consume absolutely nothing from the BBC.

Agency Republic has launched a new site called MusicCubes which is a site that rather than just listen to streams of the shows, the listener can pick the content they want, play it when they want and access it when they want. Listeners go to radio1musicubes.co.uk and assemble cubes featuring specific genres of music into towers. The listener can then put their tower into their MySpace or Bebo and share them with their friends. The brilliance of this idea is that rather than expecting the consumer to come to them for content, the BBC is taking the music to the virtual spaces where people congregate.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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