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Yang Rutherford

I had an extraordinary experience in December 2004 when I traveled to Hong Kong for business. I was there to pitch a site re-design for a very large Hong Kong based airline and the experience changed my design work forever. It was extremely eye opening to see that my design work for the “World Wide” web has really been based in a narrow North American centric point of view. It was also amazing to see just how much incredible design work was being done in Hong Kong in advertising, graphic design, architecture, product design and so much more. I found another great example today in Yang Rutherford. The site uses photos as well as any site I have seen and their clean and beautiful branding and design work stands out from a crowd. Take the time to check it out.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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