Gucci thinks Flash is out of style

I saw where Gucci recently re-launch their website. At first glance, the site has a slick scrolling interface but if you look closer you will see that the site does not contain one piece of Flash. I have been wrestling with how to create Flash like sites without Flash myself for the past few months. For all of the advances Flash has made over the years the fact remains that it is still invisible to search engine spiders. There are solutions but they always involve creating a Flash site and then do other things to make it visible to search engines.

So I find the Gucci site so impressive not because of the design but because the transitions and movement are all done with JavaScript and a little CSS. The fact that all the elements on the page are standard HTML drastically decreases the load time and increases usability since no third party player is required to view the content.