I saw where Gucci recently re-launch their website. At first glance, the site has a slick scrolling interface but if you look closer you will see that the site does not contain one piece of Flash. I have been wrestling with how to create Flash like sites without Flash myself for the past few months. For all of the advances Flash has made over the years the fact remains that it is still invisible to search engine spiders. There are solutions but they always involve creating a Flash site and then do other things to make it visible to search engines.