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Gucci thinks Flash is out of style

I saw where Gucci recently re-launch their website. At first glance, the site has a slick scrolling interface but if you look closer you will see that the site does not contain one piece of Flash. I have been wrestling with how to create Flash like sites without Flash myself for the past few months. For all of the advances Flash has made over the years the fact remains that it is still invisible to search engine spiders. There are solutions but they always involve creating a Flash site and then do other things to make it visible to search engines.

So I find the Gucci site so impressive not because of the design but because the transitions and movement are all done with JavaScript and a little CSS. The fact that all the elements on the page are standard HTML drastically decreases the load time and increases usability since no third party player is required to view the content.


  1. Design Translator

    August 30, 2006 at 2:19 am

    I’m glad, i often felt flash is often too liberally used and becomes like windows, that is it only works with a faster system and internet connection

  2. Stephen Gates

    August 30, 2006 at 9:08 am

    For me it is the fact that this has been a problem from the very beginning and Macromedia/Adobe has done virtually nothing to address it. I expect this trend to continue until they come up with a real solution.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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