Doritos plans to get in on the consumer-generated content movement in a big way by turning over its Super Bowl commercial over to their customers. They will bypass their agency, Goodby, Silverstein & Partners in San Francisco, and consumers will shoot a commercial, submit it, 5 will be chosen and America will vote for their favorite. The winner will debut as a Doritos commercial on Super Bowl XLI. Come January we will see if the gamble pays off.
More in Digital culture
Create Street Art in Virtual Reality with Kingspray
I have long street art for a really long time for the way it redefines a space, redefine how people see art...May 10, 2016
Conferences like SXSW need to evolve and what they could learn from the NFL
Conferences that focus on new technology should use for it for themselves.March 15, 2016
Beme – a social media network that engineers authenticity
I’ve written before about who social media has created an era of unprecedented social transparency and reactions to all this information...July 31, 2015