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Doritos lets fans create their SuperBowl ad

Doritos plans to get in on the consumer-generated content movement in a big way by turning over its Super Bowl commercial over to their customers. They will bypass their agency, Goodby, Silverstein & Partners in San Francisco, and consumers will shoot a commercial, submit it, 5 will be chosen and America will vote for their favorite. The winner will debut as a Doritos commercial on Super Bowl XLI. Come January we will see if the gamble pays off.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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