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Pontiac Canada tries to feel energized


Pontiac Canada has launched a new microsite designed to launch the 2007 Pontiac G5 and build awareness for the vehicle in the youth audience. The site was created by Maclaren McCann Direct & Interactive and centers around the concept of “Feel Energized”. The opening of the site is the Feel Energized experience which combines a 3D model of the car, various background and cursor effects. The interface isn’t very intuitive and the final product isn’t very compelling and it ends up feeling like an idea that was great on paper but never really came together in the execution. The Build section does feature an interesting circular navigation that is well done and unique but it is brought down by the fact that the page had three different naigational areas all with different designs and layouts. All this clutter makes the usability feel labored and not as easy as it could have been. It would have been great to have seen the circular navigation used as the primary nav and really carry that idea all the way through the site.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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