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Apple integrated advertising

I saw Apple’s new ad units tonight that support their new iPod Nano TV campaign. They are a fantastic example of great integrated advertising that lets the consumer interact with the advertising. The ad units play a short clip of the commercial followed by allowing you to choose you color iPod and recreate the commercial by making your own light art. The ad unit has a black background like the commercials and your cursor control the Nano which you can move around leaving a trail of colored light. The only thing I would have loved to have added was the music from the commercials. I found them on c|net if you want to check them out for yourself.

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