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Apple integrated advertising

I saw Apple’s new ad units tonight that support their new iPod Nano TV campaign. They are a fantastic example of great integrated advertising that lets the consumer interact with the advertising. The ad units play a short clip of the commercial followed by allowing you to choose you color iPod and recreate the commercial by making your own light art. The ad unit has a black background like the commercials and your cursor control the Nano which you can move around leaving a trail of colored light. The only thing I would have loved to have added was the music from the commercials. I found them on c|net if you want to check them out for yourself.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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 Hello my name is Steve Gates and I have a Mr Dob by @takashipom problem. #takashimurakami #takashimurakamiart #mrdob #complexcon #bait #arttoy #designertoys #contemporaryart #popart #vinyltoys #urbanvinyl  Spending a lot of time away from home lately so looking forward to getting home tomorrow to see these two crazy ones. #NationalPuppyDay #pugs #pugsofinstagram #pug #puglife  Brunch with @thechiclibrary before I hit the road again #chic #tomford @blackscale #blackscale @tomford #brunch #fashion  I always love the unwritten rule in Barcelona where you can create street art on doors and shutters but not the actual buildings. #streetartbarcelona #barcelona #streetartofficial #streetart #streetartist  Another preview of our commission from @tristaneaton and based on the 'crazy' in letterpress type and archery target you should know this is my side of the piece. #tristaneaton #tristaneatonart #tristaneatonmural #streetart #streetartist #streetartofficial
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