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Cell phone simulcasting

Several companies have gambling that the next generation of broadcast networks will be seen on mobil phones and not TV’s. They have developed a system to simulcast TV to cellphones. Verizon Wireless is expected to roll out Qualcomm’s MediaFlo as soon as the first quarter of next year and some experts estimates it will have 4 million subscribers by the end of 2007. To try and give it eh best position for mass adoption, monthly fees are expected to be $10 to $15.

I think they have a big problem to overcome as I recently read that 63% of consumers would rather watch video on TV than on a mobile device. I would point to the recent failure of the UMD movie format on the Playstaion Portable to the fact that people do not always want to pay more for the same content on a smaller screen. Only time will tell who is right.

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