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Cell phone simulcasting

Several companies have gambling that the next generation of broadcast networks will be seen on mobil phones and not TV’s. They have developed a system to simulcast TV to cellphones. Verizon Wireless is expected to roll out Qualcomm’s MediaFlo as soon as the first quarter of next year and some experts estimates it will have 4 million subscribers by the end of 2007. To try and give it eh best position for mass adoption, monthly fees are expected to be $10 to $15.

I think they have a big problem to overcome as I recently read that 63% of consumers would rather watch video on TV than on a mobile device. I would point to the recent failure of the UMD movie format on the Playstaion Portable to the fact that people do not always want to pay more for the same content on a smaller screen. Only time will tell who is right.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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