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DiddyTV skips a beat

Burger King and Sean “Diddy” Combs to launch DiddyTV. It is a YouTube brand channel and for far it has fallen flat. The first video was posted last Saturday and showed Diddy in a Burger King ordering a Whopper, announcing that had been named “the king of music and fashion.” He explained the “two kings” teamed up to launch DiddyTV. The welcome video was widely put down in the comments section with a lot of people making fun of him for “selling out” to Burger King. It has even spawned parody videos including one by popular YouTube contributor LisaNova where she hooks up with her fruit stand to launch LisaNovaTV. The Diddy video has received 700,000 view and the spoof by LisaNovaTV has 534,000.

I look at this and see the constant fact that content without a concept that resonates with consumers will not take you very far.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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