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DiddyTV skips a beat

Burger King and Sean “Diddy” Combs to launch DiddyTV. It is a YouTube brand channel and for far it has fallen flat. The first video was posted last Saturday and showed Diddy in a Burger King ordering a Whopper, announcing that had been named “the king of music and fashion.” He explained the “two kings” teamed up to launch DiddyTV. The welcome video was widely put down in the comments section with a lot of people making fun of him for “selling out” to Burger King. It has even spawned parody videos including one by popular YouTube contributor LisaNova where she hooks up with her fruit stand to launch LisaNovaTV. The Diddy video has received 700,000 view and the spoof by LisaNovaTV has 534,000.

I look at this and see the constant fact that content without a concept that resonates with consumers will not take you very far.

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