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Making HP’s "Hands"


I’m a huge fan of HP’s “The Computer is Personal Again” campaign which features celebrities speaking about their computers using only hand gestures. I think the brilliance as each commercial is a visual autobiography that slowly reveals their identity through the items on their computer without ever showing their face or going the usual route of cashing in this celebrity. The spots were conceived by Goodby, Silverstein and Partners and created by Motion Theory who has now posted some very interesting making of details and video.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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