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GMC Arabia commands respect


ARC Worldwide Dubai has launched a site for GMC Arabia promoting the new Yukon. The site supports an computer animated TV commercial where robots are in awe of the Yukon. The lets you go inside of the robots and see the new Yukon through their eyes. The site is interesting but it feels like they could have had a lot more fun and been more imaginative this the content.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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