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Walmart goes rich (media)

Shopping mega-giant Walmart has re-designed their website in the hopes of boosting their e-commerce sales. The new site sports better browsing with redesign navigation and menus and a new visual design with larger images, ideas, and learn more peel aways. I look at the site and can’t help but think they re-designed the site trying to get as close to target.com without getting sued but in the end the new site isn’t nearly as clean or well designed. Many site elements like the main search module land awkwardly on the page and disrupt your eye line. The muted pastel colors feel off brand and almost like it should be for a baby site. I am admittedly not a Walmart shopper so maybe this site shouldn’t appeal to me but I would expected more from a company with such deep pockets.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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