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Walmart goes rich (media)

Shopping mega-giant Walmart has re-designed their website in the hopes of boosting their e-commerce sales. The new site sports better browsing with redesign navigation and menus and a new visual design with larger images, ideas, and learn more peel aways. I look at the site and can’t help but think they re-designed the site trying to get as close to target.com without getting sued but in the end the new site isn’t nearly as clean or well designed. Many site elements like the main search module land awkwardly on the page and disrupt your eye line. The muted pastel colors feel off brand and almost like it should be for a baby site. I am admittedly not a Walmart shopper so maybe this site shouldn’t appeal to me but I would expected more from a company with such deep pockets.

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