When it comes to advertising and microsites everyone wants to talk about creating an “experiential” site or online experience. Looking at the new site for the Korean Hyundai Veracruz I finally saw a site that delivered on that promise. It is a combination of a deep experience with rich and engaging content. The large videos load amazingly fast for any site with video content let alone one that is streaming content from Asia. The animations are very done and match the visual quality of the entire site. It comes as no surprise that the site was created by d’strict who consistently seems to be done some of the most unique and innovative work on the web today.
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