Saw a rich media ad unit today for Scion cars that led to an interesting microsite called Scion Scratch. The microsite is a big scratch off ticket where you take a Scion key and uncover a variety of Scion cars trying to find two alike. Be sure to have your speakers on because the sound design is a fun bonus. The powerful interaction here is that they sell the car by selling the car. You only options are to choose from one of their three models and they don’t clutter things up with sales or model information. They focus on one thing and really see it through and then hand them to their primary site.
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