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Scion Scratch

Saw a rich media ad unit today for Scion cars that led to an interesting microsite called Scion Scratch. The microsite is a big scratch off ticket where you take a Scion key and uncover a variety of Scion cars trying to find two alike. Be sure to have your speakers on because the sound design is a fun bonus. The powerful interaction here is that they sell the car by selling the car. You only options are to choose from one of their three models and they don’t clutter things up with sales or model information. They focus on one thing and really see it through and then hand them to their primary site.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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