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MOTO Colors

Motorola has launched a new site called MOTO Colors to promote their phones numerous colors. You choose a color and then paint with a really cool organic brush that create dynamic shapes based on the color. For instance green creates plants and flowers, greys create urban scenes and blues create waves. Once you are happy with your creation you can save it as a screensaver or wallpaper as well as sharing it with friends. It is a unique expression of branding where you let people create something of their own using your brand as the brush.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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