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ACURA Interactive Showrooms

This isn’t new or really innovative but I wanted to write about the Interactive Showrooms because I think they are an example of a site that really stands out in their category with great design and really knowing their audience. Almost every car site is nothing more than a collection of over Photoshop’d beauty shots and dull running footage that no on takes seriously since none of this ever looks like the real car or gives a real sense of the car or it’s features. does have the usual collection of re-touched car shots but in between that you find each model has an interactive showroom. This is a section where you can see the car, open the doors, turn on the lights, and see the features in action. Each model has a slightly different showroom and they are all very well produced with minimal but effective writing leaving the animations and interactions to do the talking.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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