A friend over at Organic turned me on to the new VW online advertising campaign for the Rabbit. One of the working ad units is shown above. It is a simple idea that is nothing more than subservient chicken in an ad unit but this ad fixes the fatal flaw of that site. This ad actually shows the product and the brand. Type in “run” and the car zips around the ad unit. Type “jump” and the car jumps off a ramp. Type in “multiply” and well – see what happens. Now if only good online advertising would start multiplying like this.
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