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VW Rabbt Online Advertising


A friend over at Organic turned me on to the new VW online advertising campaign for the Rabbit. One of the working ad units is shown above. It is a simple idea that is nothing more than subservient chicken in an ad unit but this ad fixes the fatal flaw of that site. This ad actually shows the product and the brand. Type in “run” and the car zips around the ad unit. Type “jump” and the car jumps off a ramp. Type in “multiply” and well – see what happens. Now if only good online advertising would start multiplying like this.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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