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The rise of the creative class

I have been reading an interesting book called The Rise of the Creative Class by Richard Florida. The book is about how there is a new social class defined by creativity and it is transforming work, leisure, community and everyday life. This new class of people is defined by those whose economic function is to create new ideas, new technology and new creative content and in general this group shares common characteristics, such as creativity, individuality, diversity, and merit. As a designer and someone who falls into this class it is an interesting and thoughtful read.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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