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Adobe releases Photoshop CS3 beta

In early September this year I arrived at my new job and walked into my office to a wonderful site. A sleek black Apple box holding my new top of the line MacBook Pro. Like most designers I suffer from a bad case of technolust and do love the smell of new technology in the morning. The gleam in my eye was quickly replaced by the knot in the pit of my stomach when I discovered that the this new laptop that was more than twice as powerful as my old one was running all my Adobe/Macromedia applications half as fast s that old machine. The new Intel chip that was powering the laptop made Apple’s applications fly but all the Adobe/Macromedia application had to run through Apple’s emulation software called Rosetta to run on the new Intel chip. So for the last fur months Photoshop has been the bane of my existence as I grind through my new design files. So I was elated when I saw that for the first time Adobe was going to release the new version of Photoshop as a public beta and the new version was re-created as a universal application that could take advantage of the new Intel chip.

I downloaded it tonight and it is impressive. The first thing you will notice is that the trademark logo with the large eye is gone and replaced a slick new blue and white logo. I like the new look but since I have been working with Photoshop since it’s first release I did get a little nostalgic to see the end of an era. The interface has been completely re-worked and now has a look that is very similar to the new Adobe interface first seen in After Effects 7. I am going to take it for a test drive over the holidays and will post more through once I have had a chance to really put it through it’s paces.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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