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Toyota HSD

Toyota has launched a very cool new site for their Hybrid Synergy Drive System. You have to get past the pedestrian landing page that runs their latest TV commercial to find this site that is very well designed and executed. The content is a near orgy of information design that takes what could be very dry content and makes it engaging. The largest and most interesting section of the site is the community which is a collection of user generated content where consumers post their reasons for having a hybrid vehicle. There are 10 different ways to sort the posts and each different filter is displayed in a new interesting and well designed display.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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