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Toyota HSD

Toyota has launched a very cool new site for their Hybrid Synergy Drive System. You have to get past the pedestrian landing page that runs their latest TV commercial to find this site that is very well designed and executed. The content is a near orgy of information design that takes what could be very dry content and makes it engaging. The largest and most interesting section of the site is the community which is a collection of user generated content where consumers post their reasons for having a hybrid vehicle. There are 10 different ways to sort the posts and each different filter is displayed in a new interesting and well designed display.

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