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TASCHEN Advertising Now! Online

I have written the praise of TASCHEN books before and I received the latest book from them today and they continue to impress. Advertising Now! Online is the most complete and best collection of best-in-class online advertising I have seen. All 448 pages are well laid out with large photos and the work is organized by subject. Each chapter also has an article from one of the agencies in the book about their biggest campaigns and what went in to creating them.

The best thing is that the book also contains a DVD which shows all of the work in motion which brings it to life and shows it the way it should be seen. Before this I have always enjoyed the books from ONE show every year but this is a much more international and complete collection and something should is a great desk reference for online advertising designers.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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