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UNIQLO mixplay

UNIQLO has launched another new site with MIXPLAY. You can choose from 15 different beats and instruments to create your own personal fix. Each of those beats and instruments is linked to a Flash video clip of a dancer and a colored parka. You can then find out more about the parka if you are interested. The site is fun to tinker with but doesn’t come anywhere near the creativity of the main site which is still one of the most impressive Flash sites I have seen. The main site heroes the product as well but does it in a unique and compelling way that it is far more effective than MIXPLAY which feels tired and like you have seen it before.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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