UNIQLO mixplay

Posted in: Design & user experience Site review on January 22, 2007 at 1:39 pm |

UNIQLO has launched another new site with MIXPLAY. You can choose from 15 different beats and instruments to create your own personal fix. Each of those beats and instruments is linked to a Flash video clip of a dancer and a colored parka. You can then find out more about the parka if you are interested. The site is fun to tinker with but doesn’t come anywhere near the creativity of the main site which is still one of the most impressive Flash sites I have seen. The main site heroes the product as well but does it in a unique and compelling way that it is far more effective than MIXPLAY which feels tired and like you have seen it before.