Wieden + Kennedy’s Amsterdam office has created a stunning new commercial for Coca-cola called “The Happiness Factory”. The spot was created by PSYOP and follows a young man buying a soda through a Coke machine and the adventures of the coin and bottle through an imaginative world inside of the machine. It is a visual feast which is missing from most of the advertising in this category and you can’t help but feel like this is the next evolution of the animated Polar Bears have bee seen in several previous commercials. The concept stays centered by keeping the bottle of Coke as the focus of the world but I have to wonder if the gap between this imaginary world and the real world where consumers buy Coke will be too big for this commercial to have an effect on sales or brand equity.
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