I love M&M’s. I love their advertising. Two two favorite TV spots are the one with red, yellow and Darth Vader to launch M&M’s dark and the one with a guy pounding on the vending machine at a motel which cuts to red hanging on for dear life in the machine. Their genius is that they are simple, funny, resonant and memorable.
Their newest commercial features hundreds of unique M&M’s and pas off with the URL www.becomeanMM.com. The site lets you create you own custom M&M which you can then download or save to use in games, postcards, screensver and more. It has a surprising amounts of options and is as deep as any character creator you would find in your favorite video game. All the options leads to a lot of time exploring all the options. Now if I could only order a figure of my creation.