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Become an M&M

I love M&M’s. I love their advertising. Two two favorite TV spots are the one with red, yellow and Darth Vader to launch M&M’s dark and the one with a guy pounding on the vending machine at a motel which cuts to red hanging on for dear life in the machine. Their genius is that they are simple, funny, resonant and memorable.

Their newest commercial features hundreds of unique M&M’s and pas off with the URL www.becomeanMM.com. The site lets you create you own custom M&M which you can then download or save to use in games, postcards, screensver and more. It has a surprising amounts of options and is as deep as any character creator you would find in your favorite video game. All the options leads to a lot of time exploring all the options. Now if I could only order a figure of my creation.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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