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Etsy

One of my co-workers turned me on to a site called Etsy today. At first glance it doesn’t look like anything special since it is a marketplace for handmade products with a clean but un-remarkable home page. But once you dig into the site you find there are multiple ways to navigate through the content and there are a lot of really interesting interfaces. My favorite are:

Treasury – This section uses the concept of community browsing which I have been dying to do for a client for years. You can see the cursors of the other members as they browse through the section of items that have been picked by members.

Colors – You can explore products by choosing colors you like and it will return products to match.

Geolocator – This isn’t anything new but it is very well done. You can explore the map, find an area of interest and click to see merchants in that area.

Time Machine – An interesting spiral interface that lets you move through products that have ben recently listed.

Connections – A visual representation of a relational database of vendors and the people they like best.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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