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Bud.tv

BudTV
Earlier this week Budweiser quietly launched their new video site call Bud.tv. Even though this site was launched without a huge amount of fanfare it could turn out to be one of the biggest this year because Anheuser-Busch has said it will spend over $30 million this year on this online video network.

The site features short films, commercials, trailers, original content and commercials for network content. It is an impressive range and depth for a site launch and it does look like Bud is serious about making this a legitimate video channel. The catch is that in keeping with the advertising many of the videos seem to target the Jackass style 25 year old male sense of humor.

2 Comments

  1. Martina

    February 9, 2007 at 2:12 am

    … but you have to sign-up before entering… why shall I give my details if I don’t know what’s in there?

    Martiz

  2. Stephen Gates

    February 9, 2007 at 9:04 am

    I can see both sides of this problem. Since it is an alcohol company they have to make sure you are 21 but they take it a lot farther than that with all of the data fields. I had a lot of problems logging in and had to try it several different ways before it would accept my info since it looks like it is hitting something like a DMV database. I would have made the landing page more robust to help people get throught that form.

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