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Mini interactive billboards

I was on my way through New York City today and something caught my eye. Mini has launched new interactive billboards to support their new “Motorby” campaign. They have put a billboard in New York, San Francisco, Chicago and Miami.

As with so much of the Mini advertising, they are really in touch with their target market. The billboards are user-triggered by a personalized key fob that contacts the billboard database, which then transmits a personal message to the driver, as in “Hi Jim, great day to be a lawyer.” Drivers signed up for the program this month by answering a questions like telling your pet name for their Mini or their profession.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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