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JEEP teams up with Marvel for Patriot launch


So in their latest attempt to boost their brand, Jeep has teamed up with Marvel comics and Organic to create the online campaign that will support BBDO’s launch campaign for the new Patriot SUV. The site has an interesting take on user generated content where users go to the site and they help shape the plot of a 20-page comic-in-progress (starring the car, of course) by submitting their comments and story ideas in the form of written text, digital photos or scanned artwork. The best ideas are then incorporated into the evolving story by Marvel artist Bing Cansino.

The site has an interesting interface where all 20 pages are laid out next to each other and you can page through the work so far. On comics pages see the artwork in pencil, ink and color layers. It is interesting that in terms of automotive advertising, the car does take the back seat to the comic content. It will be interesting to see if this take on user generated content works and can help create a successful launch across a wide demographic.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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