I was scanning through AdCritic.com today not seeing anything new or interesting until I saw a screenshot that got my full attention. Lincoln and their interactive agency Kirt Gunn & Associates with Y&R/New York and Wunderman/Detroit have create MyDream.tv, an online social network built around 25 documentary short films that depict real people bringing lifelong goals—like building a dream house, climbing a mountain or making an independent film—to life. It wasn’t the concept that caught my attention but the interface design. I would say that the reasonable person would find a striking similarity between the interface designs of Lincoln’s MyDream and Marumushi.com Newsmap which I wrote about earlier this year. While I understand using other sites as inspiration, this seems to be blurring that line a little too much.
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