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Wrigley’s goes Wii

We all saw where Burger King created games exclusively for the Xbox 360 this past holiday season, but the Wrigley candy company has made an interesting play for users of Nintendo’s new Wii console. They have launched which links its adver-gaming site to the game console through the Wii browser. The most interesting things as that they did it without any contact with Nintendo. I haven’t had the chance to experience a Wii yet (Chris I am look at you here buddy) so I would love to hear from anyone who been able to experience this site through the Wii browser to see if it is a compelling experience.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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