To Top staggers out of the gate

It seems that the which I wrote about earlier this month, has run into some problems. Attorneys generals of 21 states are attacking the site for being too easy for people below the legal drinking age to access the site. They sent a “strongly worded letter” to Budweiser detailing their problems with the fact that multiple users can use a single log-in and content can be downloaded and passed around. I find it funny since it was a pain in the ass for me access the site and other seems to agree. Last week Ad Age published an article called “’s Walled Beer Garden” which came to the same conclusion. This puts Budweiser in a difficult position since one group in bashing them for making it too hard to get in and another one is bashing them for making it too easy.

You must be logged in to post a comment Login

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More in Design & user experience