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Bud.tv staggers out of the gate

It seems that the bud.tv which I wrote about earlier this month, has run into some problems. Attorneys generals of 21 states are attacking the site for being too easy for people below the legal drinking age to access the site. They sent a “strongly worded letter” to Budweiser detailing their problems with the fact that multiple users can use a single log-in and content can be downloaded and passed around. I find it funny since it was a pain in the ass for me access the site and other seems to agree. Last week Ad Age published an article called “Bud.tv’s Walled Beer Garden” which came to the same conclusion. This puts Budweiser in a difficult position since one group in bashing them for making it too hard to get in and another one is bashing them for making it too easy.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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