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Coca-Cola Zero

Coke has launched a new microsite to support Coke Zero and I have to say that it is surprisingly entertaining. The concept of the site is that Coke Zero has stolen the taste of original Coke and all of the content supports this idea. The most entertaining section is “Unlock the Secret” where you get to take various implements of destruction like a blow torch, saw and wrecking ball to open a safe containing the secret formula. It is very well produced and a lot more fun and interactive than I was expecting.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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