Coke has launched a new microsite to support Coke Zero and I have to say that it is surprisingly entertaining. The concept of the site is that Coke Zero has stolen the taste of original Coke and all of the content supports this idea. The most entertaining section is “Unlock the Secret” where you get to take various implements of destruction like a blow torch, saw and wrecking ball to open a safe containing the secret formula. It is very well produced and a lot more fun and interactive than I was expecting.
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