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SXSW: You Don’t Need to be Here

Just an interesting side note. I read an article this week that at the South by Southwest Interactive Festival Kathy Sierra questioned why attendees would bother to show up at a conference in person in the age of live blogging and streaming content. With an opening line of “You don’t need to be here” a few the left the conference room through the back doors. It is an interesting point. I have never been a huge fan of conferences because I never leave feeling like it was worth the time or the money.

Kathy Sierra’s comments remind me of a speech I heard from architect Frank Gehry. Frank stood in the front of the room at a small conference and said “Why are you all here? You are all professionals and smart people. Do you think I came up with the museum in Bilbao sitting in an Architectural Digest conference? Stop looking at other people’s ideas and start coming up with your own.”

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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