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Gamers may change the world after all

I found something interesting in the latest firmware update to my PS3. Sony has teamed up with Stanford University to create a way for PS3’s all over the work to put the Cell processor inside the game machine to good work with the Folding@home Distributed Computing Project. The goal of this project is to research protein folding and misfolding to gain an understanding of how these are related to diseases include (but are not limited to) Alzheimer’s, Parkinson’s, and many forms of cancer. The program kicks off this Sunday night when Sony is asking gamers to leave on their PS3’s to help a good cause and it will be interesting to see home many gamers log-in to help.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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