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Made of Japan

Japanese sneaker brand Onitsuka Tiger’s has launched a new site called MadeOfJapan.com. The site is a combination of collage and user-generated content and was created by Strawberry Frog and Dutch agency Woedend. The content and interface is a collage of a sneaker and scrolling over the photos revels links to everything from obscure anime sites to sports commentary to fashion blogs and more. After clicking around it looks like there are some repeated links but they are supposed to be updated hourly and change depending on which links you’ve already clicked. It is another interesting example of letting your content be your interface.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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