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Nikon Universcale

Nikon Japan is trying to put the universe into proportion with their new site Universcale. The site is driven by a ruler that runs across the bottom of the site with unit of measurement from the microscopic to the epic. Clicking on the different units will make the site fly through all the organism that correspond to each size. This is all meant to explore the concept of size and scale which is a human concept and let’s us explore all of these relationships.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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