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Nikon Universcale

Nikon Japan is trying to put the universe into proportion with their new site Universcale. The site is driven by a ruler that runs across the bottom of the site with unit of measurement from the microscopic to the epic. Clicking on the different units will make the site fly through all the organism that correspond to each size. This is all meant to explore the concept of size and scale which is a human concept and let’s us explore all of these relationships.

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