Air Canada – The Great Migration

Air Canada has launched a new microsite that supports their new TV campaign campaigned called The Great Migration. The TV commercials feature Canadian geese getting on a plane to fly anywhere they want to go. The site then extends the concept in a different way by using a goose puppet who looks like it came straight out of Avenue Q or Crank Yankers and he was rejected from the commercials and is now hosting the site. The production value is good but the content is really thin with only a game, the ability to watch the TV commercials and a forgettable casting reel. For me the high production value quickly faded and left me feeling like I wanted more substance since there is such great potential with the creative freedom they were given.