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Air Canada – The Great Migration

Air Canada has launched a new microsite that supports their new TV campaign campaigned called The Great Migration. The TV commercials feature Canadian geese getting on a plane to fly anywhere they want to go. The site then extends the concept in a different way by using a goose puppet who looks like it came straight out of Avenue Q or Crank Yankers and he was rejected from the commercials and is now hosting the site. The production value is good but the content is really thin with only a game, the ability to watch the TV commercials and a forgettable casting reel. For me the high production value quickly faded and left me feeling like I wanted more substance since there is such great potential with the creative freedom they were given.

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Creative Director, Designer, Brand Builder, Speaker, Podcaster, Crazy One. As a designer, I have 20+ years experience creating the strategy, concepts, and designs for award-winning integrated global advertising campaigns, building multiple global Fortune 500 brands and creating innovative digital experiences. As a leader, I have 15+ years transforming agency and client-side teams using a mix of creativity, business strategy, process and political skill to create innovative, world-class work and cultures that change industries and companies. My clients have included American Airlines, W Hotels, Disney, Citi, ExxonMobil, Acura, Old Navy, Nationwide Insurance, Verizon, Subaru and many others. My work has received over 150 international awards, my app designs have been named as one of the World’s 100 Greatest Apps, Apple has featured my work in 9 keynotes, 4 TV commercials and more.

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